AI video, answered.

AI video production uses generative AI tools to create and accelerate parts of the filmmaking process — imagery, environments, voiceovers and edits — rather than relying entirely on a crew, a location and a shoot day. The difference from traditional video is speed, cost and the freedom to iterate, not lower quality: at Pelisson Production we work in a hybrid way, keeping cinematic craft and human direction in charge while AI handles the heavy lifting, so you get the same finished look on a faster timeline.

Because pricing is driven by output volume and complexity rather than crew, talent day-rates and locations, we can produce more, test more and refresh faster.

• Faster turnaround than booking crew, talent and locations
• Lower fixed cost — no day-rates, equipment hire or reshoots
• Easy to spin up multiple variants and cuts to test
• Human director, real footage and final grading kept in the loop
• Delivered as a finished 4K master plus platform cuts (16:9, 9:16, 1:1)

AI video advertising is paid ad content built or augmented with AI tools and designed to perform on paid social and the web, rather than just to look good. The point isn't the technology; it's that AI lets us produce far more creative and test variations faster and at lower cost — which is where most of the performance upside comes from: finding winning ads sooner and refreshing them before fatigue sets in.

We build these as performance-focused campaigns, then deliver every ad as a finished 4K master plus the platform cuts you need (16:9, 9:16, 1:1). We don't promise a specific ROI multiple — results depend on your offer, audience and channel — but we optimise for better cost-per-result and faster iteration.

AI UGC ads are creator-style, hooks-first videos that look like authentic user-generated content but are produced and scaled with AI, so you can spin up many variations fast to test what works. They're built for the feed — TikTok, Reels and Meta ads — where this style generally outperforms polished brand content on engagement and click-through, and where AI-made UGC performs close to human UGC at a fraction of the cost and time.

The advantage is volume and velocity: instead of one expensive creator shoot, we generate many hook and angle variants to find winners faster and beat creative fatigue. We also blend in authentic human UGC where trust matters most.

• Hooks-first, creator-style format for TikTok, Reels and Meta
• Many variants per cycle to test angles and hooks quickly
• Faster, lower-cost refresh to combat creative fatigue
• Delivered in 9:16, 1:1 and 16:9 cuts

AI video is usually more cost-effective than traditional crew-and-location production, because the price is driven by what you make rather than the size of the shoot. With AI there are no large crews, talent day-rates, locations or equipment hire to fund, so cost comes from output volume and complexity instead. For high-volume social and UGC-style content the difference can be substantial, though heavily customised or revision-intensive projects narrow the gap.

What actually moves the price:

• Number of scenes or clips and how long each one runs
• Resolution and the final deliverables (16:9, 9:16, 1:1 cuts)
• Visual and motion complexity, characters, voice and lip-sync
• How tightly it has to match your brand, plus the number of revision rounds

Because every project is different, we quote against your actual deliverables rather than a fixed list price — so the cleanest way to get a real number is to tell us what you need. Book a call or send a brief for a quote.

AI video ads are worth it for most businesses because, for a given budget, they let you produce far more creative and test variations faster — which is where most of the performance upside actually comes from. The advantage is volume and speed: you can put more ideas in market, find winning ads sooner, and refresh creative before fatigue sets in. UGC-style content also tends to outperform polished brand ads on engagement and click-through, and AI-made UGC performs close to human UGC at a fraction of the cost and time. See our AI UGC ads at scale service for how we run it.

We won't promise a specific ROI multiple, because honest results depend on your offer, audience and channel. What we optimise for is:

• More creative variations to test per cycle, so you find winners faster
• Quicker iteration on what's working before it goes stale
• Better cost-per-result, blending AI volume with authentic human UGC where trust matters

For a realistic view of your specific case, book a call and we'll talk it through.

AI video helps you grow by putting far more on-brand content in front of the right people, testing what actually works, and refreshing it before it goes stale — which is where most of the performance upside comes from. Because we produce many variations quickly and affordably, you find your winning ads and hooks sooner, then put budget behind the ones that convert.

In practice, that maps to your three goals:

• Awareness: a high volume of scroll-stopping, on-brand short videos for TikTok, Reels and Shorts to reach new audiences.
• Leads: hook-first ads and explainers that drive clicks to your landing page or booking link.
• Sales: retargeting cuts, product demos and offer-led variants to convert people who already know you.

We don't guarantee a specific ROI multiple — results depend on your offer, audience and channel — but we optimise for better cost-per-result and faster iteration. As a Málaga-based studio working with clients across Spain and internationally, we'll scope this against your actual goals and deliverables.

Run your videos where your audience already scrolls, and match the aspect ratio and length to each channel — vertical 9:16 for TikTok, Reels and Shorts, widescreen 16:9 for YouTube and your website, and square 1:1 for feed placements. Format isn't an afterthought: a video shot for one platform rarely performs well pasted into another, so each channel gets its own cut rather than one master stretched to fit. We deliver a finished 4K master plus every platform cut you need, so you're ready to publish everywhere from day one.

• 9:16 (vertical): TikTok, Instagram Reels, YouTube Shorts, Stories — short, hook-first.
• 16:9 (widescreen): YouTube, your website, landing pages, LinkedIn.
• 1:1 (square): Instagram and Facebook feed placements.

We'll recommend the right mix for your goals, and keep length tight to each channel — seconds for social hooks, a little longer for explainers and product demos.

Our AI video workflow runs in five human-led steps — brief, script and story, production, post, and delivery — with a director in the loop at every stage. Here's how a project moves from idea to finished video:

• Brief — we lock your goal, audience, message and where the video will run.
• Script & story — we shape the hook, narrative and shot list before anything is generated.
• Produce — we build each shot with the best AI tools for that look, blended with real footage and craft where it matters.
• Edit, score & grade — we cut, sound-design, add voice and apply a single colour grade so every clip feels like one brand.
• Deliver — you get a finished 4K master plus platform cuts (16:9, 9:16, 1:1).

AI is a tool inside that pipeline, not a black box — a person reviews and signs off every deliverable before it ships.

Most AI ads, trailers and UGC batches turn around in days rather than the weeks a traditional crew shoot needs. UGC typically ships in regular batches, so you always have fresh creative to test. Because we're a small team, we reply to every brief within 24 hours and you work directly with the people making your video — no hand-off chains slowing things down.

Exact timing depends on scope — number of scenes and variants, length, resolution and how many revision rounds you want — so we'll confirm dates against your actual deliverables when we scope the project.

To get started we just need your goal, your audience, and where the video will run — everything else we can build together. The more you share up front, the faster we move, but we adapt to whatever you have:

• Your goal — what the video should achieve (visibility, conversions, a launch).
• Audience — who it's for, and the action you want them to take.
• Distribution channels — where it'll live, so we cut the right formats (16:9, 9:16, 1:1).
• Brand guidelines & assets — logo, colours, fonts, and any existing footage or product shots.
• Reference videos — anything you love (or hate) to anchor the look.

If you only have an idea on the back of a napkin, that's fine — we'll help shape the rest on a quick call.

We're tool-agnostic — we pick the best AI model for each shot rather than forcing one tool on every project — and yes, you can keep editing in Premiere or DaVinci Resolve. Generative video, image and voice tools move fast and are each strong in different places, so we choose per shot and keep a human director, real footage and final grading in the loop rather than treating AI as a black box. Honestly, AI is excellent for scripted, presenter-style and high-volume content, while close-ups, intense emotion and very long takes still need a human eye — which is exactly where our review step comes in.

You're not locked in on delivery: alongside your finished 4K master and platform cuts, we can hand over editable project files so your own team can adjust, re-cut or version the video in standard editors like Premiere or Resolve.

You get the right to use your video forever — a perpetual, unrestricted licence to publish, broadcast, edit and monetise the final delivered master across any channel, with no time limit and no extra fees to us. The one thing we usually keep is the right to feature the finished work in our own portfolio and showreel; everything else about ownership and usage is agreed in writing for each project, so you know exactly where you stand before we start.

On the assets themselves, we work only with properly licensed or original material — stock, music and AI tools cleared for commercial use — and keep those licences on file, so you're not exposed to third-party claims over what we deliver. One honest note: under EU and Spanish law, content generated purely by AI with no meaningful human input may not by itself qualify for copyright protection, so neither we nor anyone can guarantee an exclusive monopoly over raw AI-generated imagery. Where strong exclusivity matters, we add substantial human craft and advise on the right licensing.

Very realistic for many uses — AI voiceovers are now broadcast-quality and natural enough that most people can't flag a short clip as synthetic, and AI presenters are convincing for scripted, presenter-style video like training, explainers, product demos and multilingual versions. The catch is that realism is conditional, not absolute: extreme close-ups, sustained eye contact, intense emotion, hands and very long unbroken takes are still where AI tends to show its seams. That's exactly why we treat AI as a production tool inside a directed pipeline rather than a magic button — using it where it's genuinely strong and keeping a human director, real footage and proper grading in the loop everywhere else.

• Strong for AI today: scripted narration, presenter-style delivery, multilingual versions, medium shots and b-roll
• Where we lean on real footage or careful direction: extreme close-ups, raw emotion, visible hands and long single takes
• Output quality scales with input quality — a tight script, good reference footage and high-res source make the biggest difference

We keep it on-brand by treating AI as one tool inside a human-led, cinematic pipeline — building an AI-specific style guide for your brand, blending real footage with AI, unifying everything with a single colour grade, and passing every deliverable through human review before it ships. The goal is work that looks like your brand, not a generic AI template. That review and craft layer is what separates a finished cinematic master from the flat, obviously-AI look.

• An AI-specific style guide: your exact colours, fonts, logo rules, avatar look and shot framing
• Real footage mixed with AI augmentation (set extension, b-roll, environments) where it adds authenticity
• A consistent LUT and cinematic colour grade across every clip, plus proper sound design and processed voice
• Varied shot length and camera movement so it never feels templated
• Mandatory human review by someone outside the production, with a few revision rounds included, before anything is delivered

Yes — we're based in Málaga and work with businesses both locally and remotely right across Spain, as well as internationally. Being on the ground in Málaga means we can shoot and meet in person with local clients, while our AI-accelerated pipeline lets us deliver the same cinematic quality remotely for clients anywhere. Because we're a small team, you work directly with the makers wherever you're based — fast decisions, no hand-off chains.

• Local Málaga and Costa del Sol businesses: restaurants, hotels and tourism, real estate, gyms, e-commerce and more
• Remote delivery across Spain and internationally, with no loss of quality or speed
• Every project delivered as a finished 4K master plus platform cuts (16:9, 9:16, 1:1)