AI content that looks real — people, products, places — needs a clear label the first time people see it. Ads rarely count as “artistic”. Fines reach €15M or 3% of turnover.
Brand-safe AIClear terms, in writing
Your film.
Your rights.
An NDA before you share anything, full rights to the final film, the AI labels the EU AI Act asks for, and a person who signs off every shot.
On every project4 / 4
Rights to your filmYours
NDABefore the brief
AI Act labelsIncluded
Human reviewEvery shot
What you get
Five things,
in every quote.
Agreed before we start, so you know exactly what you’re getting.
01
Full rights to your film
- Publish, edit, cut down, subtitle and monetise it
- On any channel and format, worldwide, with no time limit
- Term, territory and uses written into your quote
In shortIt’s yours to use anywhere, for good.
02
NDA before the brief
- A mutual NDA, signed before you share product files or dates
- Our template or yours
- Nothing shown anywhere before your launch
In shortYour launch stays secret until launch day.
03
AI labels, done for you
- We tell you which shots are AI-generated
- A labelled version wherever the EU AI Act asks for one
- Clean masters for uses that don’t need a label
In shortReady for the rules in force since 2 August 2026.
04
Your assets stay yours
- Product files and brand assets used only for your project
- Kept private and shared with no one
- Returned or deleted after delivery, if you ask
In shortWhat you bring stays yours.
05
Human review on every shot
- A director stays in the loop at every stage
- Mandatory human review before anything ships
- Every deliverable signed off
In shortAI is a tool inside the pipeline, not a black box.
The rules, in plain words · October 2026
AI labels are now the law.
We handle them for you.
What applies to AI video ads today, in short. General information, not legal advice.
Spain’s own AI law, approved by the Government on 26 May 2026, is going through Parliament. AESIA, the Spanish AI agency, supervises the rules.
Ads with synthetic performers must say so clearly: $1,000 for a first violation, $5,000 after that.
No label needed: clearly fantastical scenes · small edits like colour or noise clean-up · real products on AI backgrounds that don’t mislead.
How a shot gets cleared
Four checks
before anything ships.
01Generate
AI tools create options from our direction.
02Human review
A director reviews every shot before anything ships.
03Brand & label check
Checked against your brand guide; AI shots flagged for labelling.
04Deliver
A 4K master and every platform cut, labelled where needed.
