Soon
PP
Notes from the edit bay — on craft, AI-driven cinematics, and what we learn shipping work for brands. The first pieces are live below.
For seventy years, cinematic advertising belonged to whoever could afford the shoot. AI video production has ended that era — and the new rules favour storytellers, not budgets.
We produced a 33-second Pandora spec ad alone, in-house, for around 70% less than a traditional shoot would have cost. Here is the exact pipeline — brief to 4K master — and why it is built to convert.
One week, one platform, $700 of paid spend — and roughly 24 million views, 2,000 sales and over $115,000 in revenue. We break down the real mechanics behind the outlier, and the process any brand can actually repeat.
An honest, hype-free guide to what generative AI video genuinely does well right now — photoreal people, clip length, the best tools, and where it beats stock and traditional production.
More articles are on the way.
The studio behind The Cut makes cinematic, AI-driven content for brands.